In this week’s Product Roadmap, we feature Dukaan, a SaaS-based ecommerce enablement platform that helps small and medium enterprises create websites in 30 seconds. With more than 3.5 million sellers, it has processed more than 12 lakh orders since inception in 2020.

In this week’s Product Roadmap, we feature Dukaan, a SaaS-based ecommerce enablement platform that helps small and medium enterprises create websites in 30 seconds. With more than 3.5 million sellers, it has processed more than 12 lakh orders since inception in 2020.

The COVID-19 pandemic led to a paradigm digital shift, with almost everything going online. Ecommerce was the future, we all knew, but the pandemic brought it to our doorstep in double-quick time. 

Major players were able to mitigate much of the risk, but small and medium enterprises took a hit as they faced financial and operational challenges and struggled to create an online presence. This was when Suumit Shah, who was running a startup, happened to see a PDF catalogue from Jockey on his phone, with an “Order on WhatsApp” message. 

Suumit says he had “three immediate questions”: 

  • Why wasn’t Jockey using Shopify or similar platforms to launch an ecommerce website?
  • How would they keep a track of orders if they get hundreds of orders?
  • Why should only Jockey be doing this?

The questions and consequent brainstorming led to the birth of Dukaan, a digital platform that enables merchants to set up ecommerce stores using their smartphones without any technical know-how or investment.