In a bid to bring down prices of fast fashion apparel, brands rely on mass manufacturing as a solution. However, the overproduction makes liquidation of unsold inventory challenging and hurts profitability. In contrast, consumers are increasingly choosing personalised apparel that is manufactured ethically. In addition to these challenges, fashion brands deal with structural issues like long lead times and a lack of transparency in the supply chain. All of this means that fashion brands need a flexible solution that can help them experiment and manufacture limited quantities of apparel cost-effectively with fast turnaround times.

Addressing this need is Fashinza – a B2B manufacturing marketplace that solves apparel/fashion supply chain challenges by connecting fashion brands to experienced and ethical manufacturers. Founded in 2020 by IIT Delhi alumni Pawan Gupta and Abhishek Sharma, Fashinza helps apparel brands outsource their manufacturing with transparency and reliability. The startup takes complete ownership of the entire production process from designing to delivery and also works with the lowest Minimum Order Quantity (MOQs ) and fast turnaround time. Fashinza’s platform allows companies to track the daily progress of their orders on an AI-regulated dashboard, with live updates from the factory floor. It also helps brands in reducing wastage, eliminating inventory forecasting errors, and enabling quick replenishment of bestsellers. “With Fashinza’s platform, manufacturing is no longer a constraint for a fashion brand,” says the startup’s CEO and Co-founder Pawan.

Today, Fashinza counts brands like Forever21, Noon.com, FirstCry, The Souled Store, and Bewakoof.com among its customers. It has also built a strong network of 400+ ethical small and mid-size manufacturers across India, Bangladesh, Vietnam, and Sri Lanka. “Our ability to work with over 50 brands as a young company and get international businesses to contribute 50 percent of our revenue, shows that we have a global solution driven from India. We have not only worked with some of the biggest brands, but also with individuals to help them launch their brands with low investments,” shares Abhishek.